Billboards manufacturing, Installation, Rigging, Flighting, Maintenance

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Our professional team of Project Managers oversee all aspects of designing, manufacturing and installing your advertising displays and outdoor billboards. Signage Masters takes care of the entire process from the conceptual design, to printing and through to the final installation

What is a Billboard?

A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments. (source: wikipedia)

Graphic Design

Signage Masters brings all of our knowledge and experience to bear in developing seasonal and permanent concepts for promotional signage roll outs, in-store installations, store displays, in-store signage, and digital signage. Armed with experience from an array of projects, our in-house graphic design team approaches each task with fresh, creative thinking, fully adopting your vision through digital retouching and image manipulation.


Signage Masters‘s state of the art technology in retail display design and retail branding techniques are applied to any task, large or small. We produce, amongst others:

  • Large format digital printing
  • Acrylic displays
  • Window clings
  • Cut vinyl
  • Latex prints
  • Store displays, store fixtures or indoor retail displays
  • Outdoor signage

We are always at the cutting edge of technology in the printing industry.

Our highly qualified, experienced, and dedicated printing technicians offer advice on the best substrate for specific jobs. We encourage innovative thinking for better and faster solutions.

Outdoor Advertising

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Designing a billboard is visual storytelling. An effective billboard grabs a person’s attention and creates a memorable impression, leaving the reader to think about the ad after they have driven by the billboard

When designing a billboard keep the following in mind:

1.  Simple Layout – LESS IS MORE – KEEP IT SIMPLE.  The most effective messages are always the most simple.  Your billboard should be a clear and brief expression of one idea.

2.  Short Copy – Use short simple words with quick and easy comprehension.  Limit or eliminate punctuation and edit down to the bare bones of your message.  RULE OF THUMB: 7 WORDS OR LESS.

3.  Viewing Time – Does your message communicate effectively within 5-10 seconds?  REMEMBER:  Your target audience is travelling past your billboard at 65 miles per hour.

4.  Large fonts and text – Your goal is for people to read your message from as far away as possible.  Be sure the words are large and the type is clear and easy to read.  Bold, straight fonts work best.  Avoid thin, ornate fonts.  Sans Serif fonts work best.  Adequate spacing between letters, words and lines improves visibility.  Drop shadows can help readability.

5.  Contrasting Colors – High color contrast is the key to good readability.  Colors that work best:  black, white and bold, primary colors like red, yellow and blue.  Black text on yellow rates the highest in readability.  Colors to avoid:  brown, earth tones, pastels.


6.  Single Image – Use one large image to attract the reader’s eye to the billboard.  For example, a single image of a bottle works better than having 6.  Take a small object and make it large (like jewelry) rather than making a large object small (like a house).

7.  Simple Background – Use a simple background that does not interfere with your image, copy or logo.  Too much blank space isn’t a good thing.  Blank space doesn’t translate well from magazine ads to billboards.  Use the blank space and make your fonts, image and logo bigger.

8.  Call to Action – Is the call to action clearly found in the ad?  Does your target audience have the necessary information to respond to your ad?

9.  Balanced Logo – There has to be balance between the image and the logo.  The logo is typically not as big as the image.  About 1/8 of the board size is a pretty good guideline for the smallest the logo should be.

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If you have project you need advice and assistance please call us | 011 039 5743 | 073 625 5637 |

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